Bassma Khaled

3 posts

Bassma is a Product Manager at Gameball. She is an entrepreneur who is passionate about startups, technology, and design. In her free time, she is traveling around looking for the best photographs to take!

2.7K views
7 minute read

Your Guide to Personalized Experiences in Your Loyalty Program

Bassma Khaled
February 14, 2021

In today’s world, personalized experiences mean everything to your customers. But the problem is many businesses aren’t including personalization as part of their marketing and product offerings. It’s not clear…

View Post

4.2K views
6 minute read

How to Use Customized Messages for a Better Customer Experience

Bassma Khaled
August 31, 2020

Customers today look for personalization. They feel appreciated when they see a customized message. They no longer care about those messages everyone gets. They appreciate options and discounts tailored to…

View Post

3.7K views
4 minute read

10 Strategies to Grow Customer Engagement and Loyalty in E-Commerce

Bassma Khaled
July 7, 2020

As COVID-19 continues, people are continually encouraged to stay home and maintain social distancing. This has resulted in more time online, specifically shopping and adopting contactless delivery. This consumer behavior…

View Post