It’s that time of the year. For most business owners (and customers, for that matter), Black Friday season means chaos. Being one of the most anticipated shopping events of the…
Loyalty programs are gaining popularity once again. With benefits such as personalization and special and instant rewards, loyalty programs are a win-win for customers and brands alike. But what makes…
The fashion industry is generally known to be a competitive one. And while it’s an industry with many sub-categories or sub-industries, it’s also one where customers don’t shop every day.…
A common tactic used by e-commerce businesses today is one that finds its roots in psychology. That tactic is known as social proof. Social proof comes with many benefits for…
When you talk about customer loyalty with anyone, shoppers and store owners alike often think of customer loyalty programs. And you’re both spot on! But have you ever wondered about…
Referral marketing vs affiliate marketing. These are two often-confused terms in the world of online marketing. Though they are similar in some ways, they are significantly different in others. Popular…
Let’s imagine for a second that you are on the hunt for a new pair of running shoes. You need something sturdy, long-lasting, and that gives you a little kick…
As a store owner of beauty products, you’ve probably wondered how you can retain customers and drive them to buy more from you. Beauty rewards programs are quite common, with…
It’s that time of the year when stores, physical and online, brace themselves for massive discounts and heavy foot traffic. Or since the advent of COVID-19, heavy website traffic. It’s…