When you have an online store, or a mobile app, or both, you’re likely to send your customers messages and notifications. With e-commerce websites, these messages are called web messages.…
Loyalty programs are gaining popularity once again. With benefits such as personalization and special and instant rewards, loyalty programs are a win-win for customers and brands alike. But what makes…
The fashion industry is generally known to be a competitive one. And while it’s an industry with many sub-categories or sub-industries, it’s also one where customers don’t shop every day.…
A common tactic used by e-commerce businesses today is one that finds its roots in psychology. That tactic is known as social proof. Social proof comes with many benefits for…
When you talk about customer loyalty with anyone, shoppers and store owners alike often think of customer loyalty programs. And you’re both spot on! But have you ever wondered about…
One of the most common types of rewards programs is tiered loyalty programs. And you’ve probably come across one or more of the world’s leading examples of tiered loyalty programs.…
Referral marketing vs affiliate marketing. These are two often-confused terms in the world of online marketing. Though they are similar in some ways, they are significantly different in others. Popular…
As a store owner of beauty products, you’ve probably wondered how you can retain customers and drive them to buy more from you. Beauty rewards programs are quite common, with…
Getting your online store up and running on Shopify is the first step in getting your products to the world. The second is equally as important as the first. It’s…
For many people, this coffee brand not only entices the senses but also has magical abilities that awaken the brain. Still wondering? It’s Starbucks. And one of the cool things…