What is more thrilling than building a great product and brand? Acquiring a larger market share? Maybe. Having a product that customers love? That’s good. But what about finding ways…
Before customers can be loyal to a brand, they need to be happy with the products that the brand offers. They need to be satisfied customers. So, what is the…
Christmas is just around the corner, which means the shopping season isn’t over yet! And this means there’s still time to acquire new customers and retain new and current ones.…
Loyalty programs are gaining popularity once again. With benefits such as personalization and special and instant rewards, loyalty programs are a win-win for customers and brands alike. But what makes…
The fashion industry is generally known to be a competitive one. And while it’s an industry with many sub-categories or sub-industries, it’s also one where customers don’t shop every day.…
A common tactic used by e-commerce businesses today is one that finds its roots in psychology. That tactic is known as social proof. Social proof comes with many benefits for…
When you talk about customer loyalty with anyone, shoppers and store owners alike often think of customer loyalty programs. And you’re both spot on! But have you ever wondered about…
One of the most common types of rewards programs is tiered loyalty programs. And you’ve probably come across one or more of the world’s leading examples of tiered loyalty programs.…
In business, whenever you decide to launch a strategy or experiment with something, you have to measure its success – or lack thereof. Was this experiment good or bad for…
Have you ever wondered how some beauty brands make it, while others don’t? Even if the new and old brands sell the exact same thing? What if they had a…