Business Development Archives

Growth Marketing

2.6K views
5 minute read

Why You Need to Know How to Calculate Customer Lifetime Value

Nada Sobhi
September 20, 2020

Maintaining a business is no simple feat. But one of the important aspects of maintaining your business activities is understanding your customers’ lifetime value and how to calculate customer lifetime…

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How-to-Use-Customized-Messages-for-a-Better-Customer-Experience

Product
Customer Engagement
Product Strategies

4.6K views
6 minute read

How to Use Customized Messages for a Better Customer Experience

Bassma Khaled
August 31, 2020

Customers today look for personalization. They feel appreciated when they see a customized message. They no longer care about those messages everyone gets. They appreciate options and discounts tailored to…

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Loyalty & Retention

6.6K views
6 minute read

Loyalty Programs: The Good and the Bad

Nada Sobhi
June 4, 2020

Customer loyalty programs have been around for decades, technically since Betty Crocker launched one in 1929. At the time, the loyalty idea was in the form of coupons printed on…

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