What makes Sally a more valuable customer than Andrew? To determine that, you need to understand what customer lifetime value is, how to calculate it, and then learn how to…
Shopify is an e-commerce website builder. It helps businesses create stores through its website and gives them access to a multitude of free and paid apps to support their business,…
When you think of creating loyal customers and loyalty marketing, the first thing that comes to mind is a loyalty program. The easiest and smartest thing to do is look…
Referral marketing isn’t a new term in the world of marketing. It’s actually been around since man began. It was just called something else. You’ve probably guessed it: it was…
Vous envisagez un programme de fidélité pour votre entreprise ? Comment évaluer les investissements nécessaires à la création d’un tel programme ? Aujourd’hui, nous abordons les principaux points à prendre…
As COVID-19 continues, people are continually encouraged to stay home and maintain social distancing. This has resulted in more time online, specifically shopping and adopting contactless delivery. This consumer behavior…
The world has many industries and with advancements in tech, they are likely to continue increasing. In today’s blog post, we will be talking about the top industries for loyalty…
Customer loyalty programs have been around for decades, technically since Betty Crocker launched one in 1929. At the time, the loyalty idea was in the form of coupons printed on…
Earning customers is difficult, but retaining them is even more difficult though more efficient, which is why there’s a call for customer loyalty. Did you know that companies lose $83…
Loyalty. It’s a word and emotion we learn early in life. It’s something that we ‘feel’ towards family and friends. And as we grow up towards certain institutions and organizations…