Gameball Staff
Follow These 9 Tips for a World-Class Luxury Loyalty Program [Guide]
Nada Sobhi
Do luxury brands need loyalty programs? Do people who pay hundreds and thousands of dollars on products need a rewards program? Or are they already loyal to those brands? Customer…
How to Drive Loyalty with RFM Customer Segmentation in Gameball
Using customer segmentation as part of your e-commerce marketing strategy is a sure-fire-way to create and increase customer loyalty. Because who doesn’t want loyal customers? Loyal customers are those who…
What Is RFM Customer Segmentation in E-commerce?
Segmenting customers is the first step in making your marketing efforts more effective. By targeting customers based on similarities and buying behavior, you can then create and build customer loyalty.…
Leveraging Technology in Marketing with John Sime
On the eleventh episode of Retain: The Customer Retention Podcast, Lauren DeSouza speaks with John Sime, Senior Product Marketing Manager at Shopify. They discuss John’s beginnings working in a hotel…
Gameball Updates: Better Dashboard Experience
Rana ElGharib
Gameball Product Updates in March Part of Empowered Campaign
Your Quick Guide to Inbound Marketing and Outbound Marketing
When you think of marketing, you instantly consider the two main methods. These are inbound marketing and outbound marketing. Each marketing type has its pros and cons, which can differ…
What Is the Referral Program Conversion Rate? 3 Ways to Increase It [Quick Guide]
Having a referral marketing program is the first step in growing your customer base through your loyal customers. But how do you know if your referral program is working or…
What Are the Different Types of Loyal Customers in E-commerce?
You’ve probably heard people—us included—talk A LOT about loyal customers. How they’re amazing and a must-have for any business. And they truly are. Let’s not forget the commonly referenced statistic…
What Is Loyalty Segmentation? How to Use It to Boost Retention
You may not be aware of it but by creating a loyalty program, you’re already doing a kind of segmentation. You’re creating a segment of loyal followers. You’re doing loyalty…
How to Create Outbound Marketing Campaigns with Gameball [Guide]
Did you know you can use outbound marketing campaigns to create personalized experiences, increase loyalty, and grow your revenues? Generally speaking, traditional outbound marketing may not be the best solution…
